Getting Started
Kick-off Call Agenda/ Onboarding
This sequence of articles is designed to introduce you to the fundamentals of PortMA’s measurement approach and equip your team with the tools to get started quickly and confidently. We’ll walk through the RIV Paradigm, explore key dashboards, ...
Data Mastery Assessment and Registration
Kick-off Article Track > Inside the Event ROI Toolkit Our Data Master Assessment is a brief survey that helps experiential marketing professionals identify their data strengths, weaknesses, and improvement opportunities in just a few minutes. Upon ...
How to Explaining Why Measurement Matters
<br> Kick-off Article Track > Assessment and Registration Experiential marketing creates unforgettable moments, but without measurement, even brilliant campaigns can fall flat. Proving value with ...
Start Here: Essential Initial Concepts
We're excited to get you and your team onboard so you can all realize the full value of the solution. Below you'll find some essential initial concepts and the agenda for kick-off discussions. Kick-off Article Track > Agenda Essential Initial ...
Inside the Event ROI Toolkit
The Event ROI Toolkit powered by PortMA is designed to help experiential marketing professionals measure, optimize, and prove return-on-investment for their campaigns. This guide introduces the Toolkit’s key features and how to start using them ...