Data Mastery Assessment and Registration

Data Mastery Assessment and Registration


Kick-off Article Track > Inside the Event ROI Toolkit

Idea
Our Data Master Assessment is a brief survey that helps experiential marketing professionals identify their data strengths, weaknesses, and improvement opportunities in just a few minutes. Upon completion, you'll receive two emails with instructions on how to register for the toolkit for ongoing access.

Purpose

Understanding your experiential marketing data is critical to maximizing your impact and proving ROI. Our Data Master Assessment is a brief survey designed to help you:
  • Identify your current data strengths and weaknesses
  • Discover opportunities to improve how you collect, analyze, and use experiential marketing data
  • Gain tailored insights to support your business goals over the next 6 and 12 months
Completing this assessment takes only a few minutes and can give you clarity and direction for your marketing strategy.

What to Expect: Question Overview

During the assessment, we’ll ask you questions in a few key areas:

Your Priorities: 

  • What is most important to you when working with experiential marketing data?
  • How does your team currently use data to drive decisions?

Your Goals and Challenges

  • What are your objectives for the next 6 and 12 months?
  • What challenges do you face in achieving these goals?

Your Current State

  • Where are you today with your data processes, tools, and reporting capabilities?

Your Data Comfort & Skill Level

  • How comfortable are you working with experiential marketing data?
  • Do you feel confident interpreting reports and drawing conclusions?
  • Are you able to translate data into insights for presentations or client conversations?
  • Do you feel you have the right tools and training to support your data work?
  • How familiar are you with industry benchmarks and ROI models?

About You

  • A few questions to understand your role and how to best support your needs.
The assessment is designed to be quick and focused, ensuring you get value without a significant time investment.

Registration & Access

Once you’re ready to participate:
  1. Submit Your Interest
    • Let us know who should receive the assessment invitation.
    • You can share a single contact or multiple team members.
    • We’ll follow up by email with a secure link to access the assessment.
Here’s what you can expect after you complete the assessment:

Two Follow-Up Emails

Please keep an eye out for these subject lines:

  • Email #1 Subject Line: PortMA’s Event RecapIQ Invitation (Email 1 of 2)
  • Email #2 Subject Line: PortMA’s Experiential ROI Toolkit Invitation (Email 2 of 2)

Who Should Take This Assessment?

This assessment is ideal for:
  • Experiential Marketing Managers and Directors
  • Business Development
  • Marketing Strategists in the Agency
  • Agency Account Leads working on experiential programs
  • Data analysts supporting experiential marketing efforts
If you’re responsible for measuring and maximizing the impact of your experiential marketing, this assessment is for you.

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