Kick-off Call Agenda/ Onboarding

Kick-off Call Agenda/ Onboarding

Idea
This sequence of articles is designed to introduce you to the fundamentals of PortMA’s measurement approach and equip your team with the tools to get started quickly and confidently. We’ll walk through the RIV Paradigm, explore key dashboards, clarify who needs access and why, and show where PortMA can provide support.

Agenda

  1. The RIV Paradigm (20 minutes)

    1. Three Guiding Questions
    2. Return-on-Investment Model

  2. How to Explain Why Measurement Matters (5 minutes)

    1. The Challenge
    2. Problems Holding Agencies Back
    3. Solutions to Move Forward
    4. Steal This Slide: "ROI Measurement | How You Get There" 

  3. Data Mastery Assessment and Registration (10 minutes)

    1. The Data Mastery Assessment
    2. Registering and Access
    3. Who Should Have Access and Why

  4. Inside the Event ROI Toolkit (25 minutes)

    1. Overview and Navigation
    2. How RTK Delivers Value
    3. Basic Dashboard Navigation/ Data Sources
    4. Identifying a Use Case Campaign
    5. Live Walk-Through


Remember, we're always here to answer any questions you might have.  Don't hesitate to reach out to your Account Manager and schedule a time to talk.

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