Popular Articles
Experiential Marketing Measurement Methodology Brief
View Attachment for Download Below This article summarizes the framework and process outlined in the Event ROI Training, offering a concise reference for experiential marketing professionals using PortMA’s methodology. It is designed to support the ...
Inside the Event ROI Toolkit
The Event ROI Toolkit powered by PortMA is designed to help experiential marketing professionals measure, optimize, and prove return-on-investment for their campaigns. This guide introduces the Toolkit’s key features and how to start using them ...
Start Here: Essential Initial Concepts
We're excited to get you and your team onboard so you can all realize the full value of the solution. Below you'll find some essential initial concepts and the agenda for kick-off discussions. Kick-off Article Track > Agenda Essential Initial ...
How to Explaining Why Measurement Matters
<br> Kick-off Article Track > Assessment and Registration Experiential marketing creates unforgettable moments, but without measurement, even brilliant campaigns can fall flat. Proving value with ...
Data Mastery Assessment and Registration
Kick-off Article Track > Inside the Event ROI Toolkit Our Data Master Assessment is a brief survey that helps experiential marketing professionals identify their data strengths, weaknesses, and improvement opportunities in just a few minutes. Upon ...
A centralized repository of downloadable templates, guides, and reference materials designed to support best practices, enhance measurement capabilities, and optimize event marketing performance.
A library of step-by-step guides and reference articles for using RecapIQ, managing your user account and navigating dashboards.